We take a look at the fascinating world of GenAI and LLMs and their influence on creative work. In addition to gaining an insight into the impact on the marketing and content world, you will experience live how these tools are used. Be sure to bring your experiences and questions with you; in addition to the insights from us, we want to enter into dialogue with you. Feel free to send us your questions in advance by email (info@musicbusinesssummerschool.com). We will try to address the topics in the best possible way.

Presented by Music Business Summer School. The Music Business Summer School is a further education and professionalization programme for the three main areas of the music industry, Music Publishing, Live Entertainment and Recorded Music. It takes place annually in Hamburg in the week before the Reeperbahn Festival. Further information can be found at here.

Hamburg Music and MBSS, the mentoring program MEWEM, Music Women* Germany and musicNRWwomen* are co-hosting the Networks Mash Up.

This session is part of NEW TALENT. NEW TALENT takes place in cooperation with popNRW, VUT West and the c/o pop Convention.