Artur Jansen is Creative Director at the sound branding agency TRO. After completing his Master's degree in Music and Creative Industries at the Popakademie Baden-Württemberg and various positions in the music industry, he found his current job and employer through the first MUSIC PEOPLE Festival in 2022. Since then, he has been in charge of campaigns for brands such as BMW, About You and Ikea at TRO. He is also part of the team at the Neue Wellen Festival in Cologne, which was founded last year, where he mainly provides support in the area of band management/artist care.